Strategic Flexibility and Strategic Change as Determinants of Corporate Value*
Subject: Development of a general framework for explaining and managing strategic flexibility. Empirical verification of the impact of strategic flexibility on strategic change and the market value of enterprises.
Type of Workingpaper: Theory development and empirical testing of basic hypotheses
Method: Quantitative empirical research based on qualitative expert interviews
- Developing the foundations for a general, resource-based theory of flexibility
- Strategic flexibility can be understood as an organizational, knowledge-based meta-capability which is based on the ability of a company to replicate and reconfigure its competences.
- The empirical analyses demonstrated that the strategic flexibility of a company exerts a significantly positive impact on its market value.
- Investment in human resources in the sense of professional knowledge management can increase both the strategic flexibility and the market value of an enterprise.
Target Group: Top-Management, Scholars and Students in the field of Strategic Management and Strategic Marketing
* Christoph Burmann, translated by Brian Bloch