Key success factors and productivity of department stores
Gegenstand: Investigation about the success factors of large scale retail enterprises with local branches exemplified by the department Store. Special attention is paid to the – performance impact of variations in sales area and labor intensity.
Art des Arbeitspapiers: Presentation of empirical research findings and deduction of managerial implications
Methode: Literature-aided argumentation and data evaluation by means of the LISREL causal analysis method and non-linear regression models (SPSS/NLR)
- Empirical determination of the best suited strategic-thrust and ad hoc measures to enhance the deteriorating sales area productivity of department stores.
- Identification of the key success factors of department stores.
- Determining the extent to which success varies when the utilization of individual success factors fluctuates.
- A department store’s productivity dependsprimarily on 6 success factors, namely labour intensity, the size of the sales area, the quality of the location, intensive quality-oriented advertising, the quality of personal selling and the personne1 motivation. Of these, labour intensity and the scale of operations are by far the most important factors.
- By increasing their actual labour intensity particularly in local branches above 12.000 sq.metres of sales area, department stores can significantly improve their contribution margins.
Zielgruppe: Top retail management /scientists/ students