Beschreibung
PIMS as a Concept of Strategie Management – Documentation of the Workshop June 7th 1989
Gegenstand: PIMS-models and their application in academia and practice
Art des Arbeitspapiers: Documentation of the Workshop
Methode: Summary of delivered speeches and subsequent discussions
Ziele:
- Present the essential of the Conference to a broader public
- Give a cross-section of ideas of leading academicians and businessmen from different fields of marketing on relevant perspectives of PIMS-models and their application in practice and academic research
Zentrale Ergebnisse:
- Despite several shortcomings of the models, PIMS has proven to be one of the best alternatives in analytical, strategic planning
- Necessary improvements of PIMS-modelling include time-series analysis and causal modelling
- PIMS is not only considered to be a valuable instrument because of model-results but also because it forces companies to focus on strategic questions and problems
- One of the most important points in applying PIMS is the „right“ and understandable communication of the model and its results to managers .
Zielgruppe: Top Managers, Marketing Academicians, Marketing Managers
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