AP 054 – PIMS as a Concept of Strategie Management – Documentation of the Workshop June 7th 1989

Beschreibung

PIMS as a Concept of Strategie Management – Documentation of the Workshop June 7th 1989

Gegenstand: PIMS-models and their application in academia and practice

Art des Arbeitspapiers: Documentation of the Workshop

Methode: Summary of delivered speeches and subsequent discussions 

Ziele:

• Present the essential of the Conference to a broader public
• Give a cross-section of ideas of leading academicians and businessmen from different fields of marketing on relevant perspectives of PIMS-models and their application in practice and academic research

Zentrale Ergebnisse:

• Despite several shortcomings of the models, PIMS has proven to be one of the best alternatives in analytical, strategic planning
• Necessary improvements of PIMS-modelling include time-series analysis and causal modelling
• PIMS is not only considered to be a valuable instrument because of model-results but also because it forces companies to focus on strategic questions and problems
• One of the most important points in applying PIMS is the „right“ and understandable communication of the model and its results to managers . 

Zielgruppe: Top Managers, Marketing Academicians, Marketing Managers